When Ciba Geigy Pharmaceuticals wanted to commemorate the kick-off of Voltaren, the most successful new product launch in the history of the pharmaceutical industry, they had a lot of people to thank. Management came to PaintMyStory to encapsulate the complete Voltaren program into one special memento that includes the portrait of each participant making them a lasting element in a history-making story of corporate success.
This one-of-a-kind creation features the many aspects surrounding the introduction of a new medication. Research, training, marketing, endorsement, sales and the quality name behind the project. Spokesman Mickey Mantle is shown with golf club in hand, enjoying his new found freedom from arthritis pain that Voltaren provides. The image of the power-hitter from the past is warmly portrayed behind. “The Mick” was even kind enough to personally sign each numbered lithograph prior to portrait personalization, making each an even more prized possession.
A part of the Voltaren story that few know about is when Mickey Mantle actually called my office to ask where he was supposed to sign the prints. My efficient secretary promptly answered him, thanked him and hung up. I never got to speak to “The Mick” before he passed away and my secretary was appropriately fired (no, not really), but I was VERY disappointed . . . I’m a baseball kid from Statin Island and he was a hero!
